SKU: 24299712248

Think Digital, Beyond Digital How to Lead Inside by Stepping Outside

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Description

Think Digital, Beyond Digital How to Lead Inside by Stepping OutsideMost companies talk about digital transformation. Few actually transform. Think Digital, Beyond Digital isnt another book about technology, its a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start thinking beyond digital while going digital. After two decades leading global change in companies such as

Most companies talk about digital transformation. Few actually transform.

Think Digital, Beyond Digital isn’t another book about technology, it’s a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start thinking beyond digital while going digital.

After two decades leading global change in companies such as Puma, adidas, and A.P. Moller–Maersk, Rui Pedro Silva delivers a field-tested roadmap to make your business truly digital first, by thinking it from the outside in and building it from the inside out. He combines hard-won executive experience with peer-reviewed academic research to bring structure and simplicity to what often feels chaotic.

Through real stories, from small shops that went global to giants that lost their way, Rui Pedro Silva shows how to connect strategy with behavior and vision with execution using his signature frameworks: ASCEND, FRAME, SCRIPT, ENRICH, CORE5, and the 4-Floor Model. Each one turns complexity into clarity and change into measurable progress.

If you’re tired of buzzwords and want to truly lead transformation, not just manage it, this book is your blueprint. Whether you run a startup or a multinational, it will help you see your organization as it really is, understand your market and customers, align people around what matters most, and build momentum that lasts.

Because digital transformation isn’t about being the most technical.
It’s about being the most ready to change.

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SKU: 24299712248

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Kail
Lowell, US
★★★★★ 5
High quality
Format: Hardcover
The one that started it all! This book made it tradition to get a “the worst” (best) series for my brother for Christmas each year. Everyone loves it, highly recommend getting. Fun to read, great illustration, funny for everyone.
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Reviewed in the United States on January 4, 2026
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Amber Schilling
Charlottesville, US
★★★★★ 5
Family favorite series
Format: Hardcover
My daughter had a friend having a unicorn and dragon themed birthday party, so of course we picked up this one and Unicorns Are The Worst for the birthday girl. This series has been a big favorite in our household for over a year. My five year old loves them. The tone and humor are perfect for her age. We love seeing what complaints Gilbert has about each new mythical friend.
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Reviewed in the United States on September 1, 2025
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Jonathan E. Akers
Chelsea, US
★★★★★ 5
Witty and well-illustrated
Format: Hardcover
Excellent book. Witty, well illustrated and perfect for the kiddos.
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Reviewed in the United States on June 22, 2025
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Katherine Elliott
Chelsea, US
★★★★★ 5
Gilbert is great
Format: Hardcover
So so so so so good
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Reviewed in the United States on May 1, 2026
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froggys109
Alexandria, US
★★★★★ 5
Great for a six year old
Format: Hardcover
A cute book we picked up for my niece. She loves it!!
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Reviewed in the United States on June 5, 2024

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