Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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Leah
Grantham, US
★★★★★ 5
Excellent product
Format: Hardcover
Gave this as a gift to my daughter's father for fathers day. He cried
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Reviewed in the United States on May 28, 2026
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Jake Hoskins
Massapequa, US
★★★★★ 5
Sweetest book!
Format: Hardcover
I think this is the cutest little book and it makes a perfect gift for dads! Especially first time dads or dads that are having a first time daughter. Great for a gift for Father’s Day, gender reveal, or just to gift dad in general! It’s a sweet story to read and dad and daughter will both love it!
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Reviewed in the United States on April 17, 2026
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Grant C.
Draper, US
★★★★★ 5
Very cute
Format: Hardcover
Very cute book. The illustrations are well done. The story line is adorable. Great for young children. Good gift for a boy or a girl.
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Reviewed in the United States on March 6, 2026
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Adaugo
Omaha, US
★★★★★ 5
So incredibly beautiful
Format: Hardcover
So sweet and such high quality paper and illustrations
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Reviewed in the United States on April 16, 2026
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D. Kitchens
Lexington, US
★★★★★ 5
Must read
Format: Hardcover
This is such a sweet book. Loved the message in it.
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Reviewed in the United States on March 29, 2026

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